Big brands are often the last to catch on to changing consumer behavior. There are few industries where this is more visible than airline travel, where frazzled consumers have long begged the major players to deliver an experience that exceeds the “punishment for a crime you did not commit” bar.
Iconoculture recently reported on an unsettling trend in consumer travel—as airline innovation fails to keep pace with consumer demands, consumers are either rewarding smaller players like Suite Arrival (who delivers TSA-friendly personal items from popular brands directly to travelers’ hotel room) or inventing their own “DIY” approaches to make travel less frustrating. Read More »
