A few weeks ago, I pulled 10 nuggets from The Economist’s special report on social media. Fittingly, The Economist followed that this week with a special report on managing information.
Managing and making best use of all the data trails that consumers create via digital and social media is critical for marketers (see this prior post on managing information richness). This capability is one of a few that will separate winning marketing functions (and even enterprises) from losing ones in the next 3-5 years.
So, without further delay, here are 10 of my favorite takeaways from the report. Read More »






