While the English language is certainly a common denominator in the business world, assuming everyone speaks it is definitely ill-advised. So how does a marketing team ensure its product materials are accurate in another language? One executive poses this question in our recently-launched Marketing Org & Ops Forum, asking “What are the best practices in assessing the quality and correctness of translation service jobs?” Read More »







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Sales and marketing leaders constantly look for ways to build greater alignment between their two functions. But efforts to enact joint planning or sync activities across the purchase funnel stall right out of the gates if the two functions don’t first develop a shared view of the customer.
I’m a sucker for top ten lists –