Launching a new product and want customer advocates to help spread the word for you? See what you can learn from National Instruments’ LabView product launch (a software program for engineers). The launch campaign, which won MLC’s 2009 B2B Marcomm Awards, generated more than 2,000 customer tweets and 80 customer blog posts in just one month.
What was their secret? Building platforms and content around customer needs – not their own product launch. Read More »

Perhaps you’ve seen episodes of 



I don’t know how many of you follow box office results, but I’d like to point your attention to Paranormal Activity, a horror movie getting a slow rollout from Paramount that just this past weekend grossed