Contributors
Tony Anticole
Tony manages the Marketing Leadership Roundtable, which means he’s all about marketing within midsized organizations. And he will not rest until every midsized company’s corporate web site includes the head of marketing as part of the management team. Topics of interest include raising the visibility and credibility of marketing within the organization, shifting focus from the company to the customer, and better integration of sales and marketing (Tony carried a bag once, so he gets it).
Anna Bird
Anna is a senior researcher on MLC’s European team. She is interested in B2B marcomms, social media, new product development, and trend-spotting. In her spare time, she likes traveling, photography, and dining out.
Aaron Lotton
While I’m a veteran of the MLC team, I’ve recently relocated to the land of Surly Bikes and Surly Brewing to work with the Iconoculture team. Right now I’m focused on bringing Iconoculture’s unique perspective to MLC members and finding examples of insight-driven marketing in nature.
Andy Armstrong
I hate 3rd person bios…so I’m going to write to YOU, because, really, that’s what the internet is about, right? Connection? Hi. I’m a Senior Director in the Marketing and Communications practice. I work mostly with heads of advertising and marcomm, helping them solve problems caused by the collision of new media with traditional advertising practices and developing new marketing capabilities in their teams. I think the best brands are the ones that want to be useful beyond the products they represent. I also think most agencies have it wrong. Like, almost ALL of it. I like to play guitar and sing at the same time and once made $50 busking in the Berlin subways…until some German polizei threatened to arrest me (because I didn’t have “papers”, not because I was bad. Really.)…yeah, that was scary. My enthusiasm gets me in trouble sometimes, but the journey is never boring.
Anthony Valente
Anthony is an associate with MLC's advisory services team, where he works closely with our East Coast members. Anthony's marketing interests include emotional branding, segment personas, and digital communications channels. He enjoys long walks on the beach at sunset while pondering brand portfolio management and other related topics.
Anthony Belloir
Anthony serves as Practice Lead for the Marketing and Communications practices in Europe. As such, he supports and coordinates the execution of the practice's growth plans in Europe, oversees the creation process and best-practices' identification, analysis and documentation for various studies and supports member executives in applying best-practice insights against their marketing and communications challenges.
Doug Hutton
Doug is a Member Advisor for MLC, traveling the U.S. to deliver the latest and greatest insights and implementation tricks to members. He enjoys the United 1K upgrades when they actually confirm in advance, the Club Floor rooms given to Starwood Platinum Preferred Guests when such a floor exists, and the comely voice of the Hertz’ NeverLost system when he’s indeed lost.
An avid reader, Doug thinks that Malcolm Gladwell jumped the shark with Outliers, that Bill Simmons of ESPN.com is the funniest sports/culture writer alive, and that printed newspapers will be extinct by 2020. When not at home with his wife in North Carolina, you can likely find him in an exit row with his Sony Reader, waiting for the day when every airline has in-flight Internet.
Erin Lynch-Klarup
Erin researches topics across social media and customer experience. She believes that most content is best delivered via podcast, and is waiting for the rest of the world to catch up with her view.
Karen Freeman
Karen Freeman is Practice Manager for MLC, and oversees the program’s original quantitative and qualitative research studies. Before joining the marketing world, Karen headed research for two other Corporate Executive Board programs: SEC for heads of sales and CCC for heads of customer service. Long before that, she even spent some time at a high tech PR firm where she learned the art of the press release, and did internal communications for Panasonic in Osaka, Japan, where she enthusiastically sang the company song every morning.
Rob Hamshar
Robert currently serves as Practice Lead for the Sales, Marketing and Communications practices in New Delhi, India. In this role, he coordinates and executes global research and product development initiatives and supports the practices’ growth plans in the Asia-Pacific region.
Timur Hicyilmaz
Timur and his quantitative research team build and deliver survey and data-based research products aimed at understanding exactly how different companies and executives successfully address critical Marketing and Sales challenges in a B2B environment. He has authored several studies on sales coaching, the attributes of star performance, the power of market differentiation and commercial strategy.
Haniel Lynn
Haniel is the General Manager of two practices areas within the Corporate Executive Board (CEB) including Sales, Marketing, and Communications Practice and Financial Services Practice. Haniel has overall business responsibility for twenty research programs under the CEB umbrella and is also a member of the CEB's Corporate Leadership Team.
Molly Maycock
As Executive Director for the Marketing and Communications Practice, Molly Maycock has responsibility for the Corporate Executive Board's programs serving Marketing and Communications executives, including the Marketing Leadership Council, the Market Research Executive Board, the Marketing Excellence Survey, the Advertising Leadership Council, the Enterprise Council on Small Business, and the Communications Executive Council. Molly directly manages the strategic research and advisory services teams, and has dotted-line responsibility over the sales and member services teams.
Martha Gimbel
Martha is a member of the quantitative team focused on understanding the world through numbers. In her spare time she likes to make jokes about statistics that no one else thinks are funny.
Molly Wheeler
Molly is the Product Management Specialist for the Marketing Excellence Survey. She most enjoys researching and writing about the psychology behind business including organizational and leadership development and understanding what motivates consumers. In her spare time, she likes to travel, learn new languages, dance, coach and sing.
Peter Pickus
Peter provides support to MLC member executives in identifying and applying insight and analysis to address their most critical marketing challenges including branding, the customer experience, planning and measurement, marketing communications, innovation, and loyalty.
Patrick Spenner
Pat oversees the Marketing Leadership Council, and Twitters for MLC at CEB_MLC. His Marketing passion? Watching the changing of the marketing guard—he believes exceptional marketers in the next 5 years will excel with hard analytics (enabled by digital and social media) ensconced in traditional, velvety creative goodness. Favorite marketing book in last 5 years? The Search, by John Battelle.
Rick Karlton
Rick Karlton is a Director with the Sales, Marketing and Communications Practice of the Corporate Executive Board.
In his current role as a Member Advisor, Rick handles executive education and discussion facilitation. Rick has provided advice for executives across the Sales & Marketing terrain including: customer experience/loyalty, new product development, CRM, sales training/coaching, sales support, voice of the customer, segmentation, social media, brand management, metrics and planning.
Rick joined the Corporate Executive Board in 2002. He has delivered insight and managed discussions at several hundred member events across North America and Europe.
Whitney Satin
Whitney is steeped in the world of B2B marketing, hoping that one day all B2B marketers can strut down the halls like that guy from the Intel rockstar commercial. When not brushing up on things like mortgage insurance, paper product distribution, or anything having to do with ball bearings, she’s evangelizing a focus on customer jobs and outcomes and investing in the customer experience.