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Leading Indicators

Leading Indicators

Leading Indicators – Week of October 6

10 Social Media Myths, Busted (as always, some we agree with, some we don’t) [Social Media B2B]

What’s the difference between a social brand and a social business? Not much [Edelman Digital]

10 things only bad managers say [MSNBC]

Consumerist has nominees for the worst ad of 2010 (expect a post on this soon) [AdAge]

Why is online customer service so bad? [Econsultancy]

Five ways to keep clients loyal from afar [HBR]

Six great B2B content marketing ideas [Business2Community]

A few lessons from companies that have been successful on LinkedIn [Mashable]

Creativity is not a muse, it’s a choice [Gregg Fraley]

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Leading Indicators

Leading Indicators – Week of September 29

A look at the three ways consumers are using social media [Nielsen]

The anatomy of a social strategist [PSFK]

Social shopping app Shopkick has some impressive numbers, one year in [TechCrunch]

De-commoditizing coffee: how Starbucks did it [FastCompany]

Applying social across the customer hourglass [Jeremiah Owyang]

How do Facebook users view their “likes”? [MarketingProfs]

Some insights on engaging B2B executives [Loyalty 360]

3 ways to be a better global collaborator [HBR]

Groupon’s new product: loyalty rewards [Techcrunch]

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Leading Indicators

Leading Indicators – Week of September 22

New study: purchase intent increases with geotargeting [eMarketer]

Want to satisfy the consumer? Make a hassle map [FastCompany]

6 Facebook opportunities brands are missing [iMedia Connection]

Is the iPhone 5 coming out on October 4? [Mashable]

How should B2Bs find the right digital agency partner? [B2B Bliss]

Business e-books are finding their way into the B2B marcomm mix [Holtz Communication]

Learning to adjust your focus [HBR]

Some thoughts on “public scoring” based on social media (i.e. Klout) [Forbes]

10 quick facts to know about consumer behavior on Facebook [Slideshare]

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Leading Indicators

Leading Indicators – Week of September 15

Social shopping is getting realer: GiveEmThis is a new “gift engine” for Twitter and Facebook friends [Mashable]

When’s the real prime time on television? [nielsenwire]

Why innovation is a growth requirement for brands [Branding Strategy Insider]

The future of advertising is social: here’s why [WSJ, Forbes]

Should you turn your content marketing strategy upside down? (Our answer: maybe) [Convince and Convert]

Twitter’s new free analytics tool looks pretty neat [Hubspot]

A new deck with interesting social stats [Slideshare]

Brands need to be very careful about inappropriate use of social media in a crisis [Fierce Government IT]

The 7 essential elements of social media marketing [Business2Community]

How social platforms are creating a buzz in the fashion world [Times of India]

Where can companies look for organic growth? [HBR]

The war in Afghanistan is fought on the battlefield – and now, on Twitter [Guardian]

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Leading Indicators

Leading Indicators – Week of September 8

An excellent piece on how successful CMOs embrace the attributes – such as paradox, uncertainty, unpredictability and intuiton – that got them to the top [design mind]

What if Richard Branson ran a media agency? [AdAge]

Did you know that the world’s first resume was written by Leonardo da Vinci? [Mashable]

Lesson for marketers: be real and authentic when the stakes are high [NYT]

Groupon might not file for that IPO, after all [WSJ]

Building social commerce, with reviews, social login, and mobile [GigaOM]

Next on the reading pile: this very cool book about the history of A&P [NYT]

CMOs will have higher budgets next year, according to one study [B2B Magazine]

What should B2B marketers be considering in marketing automation? [VentureBeat]

How long do people pay attention to links shared by social media? Apparently 2.8 – 3.2 hours [bitly blog]

What People Don’t Get about Jobs (we’ll add M for Marketer at some point this month) [Atlantic]

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Leading Indicators

Leading Indicators – Week of September 1

JC Penney has taken a controversial piece of merchandise off its shelves [Styleite]

How are marketers and advertisers noting the September 11th anniversary? [NYT]

Google’s featuring a daily deal on some of the most valuable real estate on the internet: its homepage [Reuters]

10 great interactive magazine ads [Adweek]

Brands might benefit from thinking of Facebook as a loyalty program [AdAge]

Ford will use Zipcar as a promotional channel across 250 US college campuses [NYT]

Twitter cofounder Biz Stone will advise Berkeley MBA students this fall [WSJ]

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Leading Indicators

Leading Indicators – Week of August 25

How Lacoste is leveraging brand prestige [NYT]

Some details about Lift, the next social network from Twitter founders Biz Stone and Ev Williams [ReadWriteWeb]

Facebook has hit a new milestone – one trillion pageviews this June [digital inspiration]

An interesting dynamic in consumer tech sales – why are there no slow burners? [NYT]

Search marketing and SEO are running into diminishing returns – how will agencies respond? [AdAge]

Some counterintuitive advice for uncertain times: fire bad customers [HBR]

How is digital connectivity changing consumer behavior? [McKinsey Quarterly]

Want to hire creative people? Test for a) curiosity and b) hard work [Brain Pickings]

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Leading Indicators

Leading Indicators – Week of August 18

A long read on decision simplicity [NYT]

Abercrombie offers to pay the Jersey Shore cast not to wear the brand’s clothes [Reuters]

A new Diet Coke can will roll out this fall [Adweek]

Santa Monica’s Third Street Promenade could get a glass-roofed Apple Store [Curbed LA]

One in five internet users visited Amazon.com in June [VatorNews]

Why striving for perfection isn’t perfect [HBR]

Barilla, the pasta maker, is launching an integrated campaign aimed at consumer value alignment [NYT]

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Leading Indicators

Leading Indicators – Week of August 11

Cord-cutting – abandoning paid cable service – accelerated last month. Why? [GigaOm]

For a brief moment this week, the world’s most valuable company (by market cap) was…Apple [WSJ]

Another sign of Groupon’s instability? [TechCrunch]

Why are restaurant websites almost uniformly terrible? [Slate]

Visa is rolling out the chip-based credit card technology used throughout most of the world [WSJ]

NBC and Bloomingdale’s have entered into an interesting cross-promotion strategy [NYT]

How do you keep your creative edge? [AdAge]

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Leading Indicators

Leading Indicators – Week of August 4

Kraft will split its operations in two: one for the North American food business, the other for international snacks [AdAge]

That story that suggested that Internet Explorer users have a lower IQ? Fake [BBC]

A reflection on a bizarre advertising convention: anthromorphized food items eating themselves [jehsmith.com]

Simple ways to prevent social media failures [HBR]

The New York Times takes note of integrated marcom [NYT]

Facebook is exploring yet another round of changes to the news feed feature [WSJ]

Some reflections on counterfeit stores in China [AdAge]

Six ways to an effective sponsorship strategy (nb: we agree with some, disagree with others) [HBR]

Who are the digital media and smartphone holdouts? Old people [ReadWriteWeb]

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