Black Friday is nigh, but retailers hoping for big holiday gift sales may unwrap a turkey. Part of the reason: gift shoppers increasingly shop out of season, meaning Santa’s elves are busy buying gifts year-round rather than waiting for the traditional November-December months.
Shopping out of season is a trend highlighted by respondents to Iconoculture’s holiday shopping survey of IconoCommunitiesSM members. Typical of the responses:
It just makes more sense financially – why restrict yourself to shopping during the holiday season when there are so many other opportunities to save money throughout the rest of the year? In fact, I make a huge effort to AVOID gift shopping during the holiday season because the stores are so much more chaotic and congested.
- IconoCommunitiesSM participant Michelle, Gen X female, suburban New Jersey, 9.20.10 Read More »
