Ever wonder why the Adult Entertainment Expo is held at the same time, and in the same place, as CES?

I had the chance to be at the Consumer Electronics Show this year for the first time in many years.  It was overwhelming:  too many things to look at, and unfortunately too many of the same things (something like 1000 tablets (exaggerated), connected TV’s, 3D everything, a streaming media cacophony). Read More »

In the increasingly peer-centric landscape sparked by recent excitement (and anxiety!) around social media, we find ourselves with a new operating challenge: Marketing and Communications functions find themselves at odds with (or just driving different objectives from) many of their peer functions around the corporation.

We’ve all spent too much time talking about why social media matters, and even how to exploit its power, so let me skip over that well-worn path.

Inside the enterprise, I see a culture change afoot.  As companies try to maximize their ability to capture customer voice and shape product, to drive brand and product awareness, to leverage advocacy, they are further extending themselves out beyond the “safe” boundaries of their corporate walls.  We know that social media is by nature unstructured, unreliable, and, at its most powerful, deeply unpredictable. Read More »