The economic outlook has forced most marketers to make some of the toughest resourcing decisions of their professional lives. But this is all going to get easier next year, right? Not really. Findings from our 2009 Marketing Investment Benchmarks Survey reveals that marketers do not expect their companies to loosen their purse strings in 2010.
Results from our tenth annual survey show that in 2009, spend on channels conducive to driving consideration (website, social media, direct mail, PR) held flat or grew; while spend on channels that primarily drive awareness (broadcast, print, online display ads) declined in comparison to 2008. The question we asked was what is driving this trend? Read More »
