Happy Thursday! Leading Indicators is our weekly round-up of the most interesting marketing and media-related content on the web.
- LivingSocial, a Groupon competitor, launched a hell of a deal yesterday: $10 for $20 in Amazon gift cards [TechCrunch]
- HBR has a little research on what makes Groupon buying choices cost-effective for merchants [HBR]
- If your corporate website is a little stale, consider “gamifying” it [BusinessWeek]
- Starbucks will roll out its mobile payment service across the entire US this year [Seattle Times]
- What are the new “pillars of influence” in the social world? [HBR]
- NBA teams are using diversity marketing to fill empty seats [WSJ]
- Media spending looks to be up across the board in 2011 – except location-based services [AdAge]
- Restaurants beginning to use social and local media to reach out to customers in-store [NYT]
- Super Bowl ads ran nearly 48 minutes last year [AdAge]
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