It’s that time again – we’re spotlighting the top 5 case studies, event replays, and MLC studies as accessed by our members in the travel and leisure industries!
5. Customer Jobs Touchpoint Assesment (Texas Instruments)
Learn how marketers at Texas Instruments use customer workflow to identify the most relevant touchpoints for experience investments, honing in on opportunities currently underserved by major competitors.
4. Making the Most of Voice of the Customer
Join Tom Robson, Voice of the Customer Program Manager at Qwest Communications, as he walks through his award-winning innovations in the use of customer testimonials. In this replay, Tom discusses how Qwest created an online database of video and audio testimonial clips and integrated targeted testimonials into both the sales cycle and broader marcomm mix, leading to an average sales cycle reduction of 4 days and a saving of approximately 20 FTEs per year.
3. Targeting Pricing to Meet Corporate and Customer Needs: Case Studies
This issue brief examines companies’ methodologies for developing effective pricing models, as well as customer perceptions of these diverse pricing tactics. Specifically, companies focusing on customer pricing preferences while simultaneously striving to increase profitability may create value-added services, simplify their billing approaches, or tailor pricing strategies to specific segment preferences. Profiled companies include Georgia Power, UPS and Virgin Mobile USA.
2. Social Media Strategy Builder
The Social Media Strategy Builder is a toolkit that will help you and your social media working group construct a world-class experimentation strategy. The primary output is a presentation that provides a coherent rationale for your strategy, which you can use to inform, evangelize, and make the case for resources.
1. Vista’s Corporate-Strategy Marketing Dashboard
Learn how Vista analyzes desired marketing contribution to firm strategy, drives selection of activities and provides transparency into marketing performance.
Also, here’s our most popular studies featuring travel and leisure industry members:
- How Southwest Airlines Uses Social Media
- Frontline Employee Empowerment Protocols (Southwest Airlines)
- Brand Leverage Protocols (Disney)
- Stewarding the Brand’s Voice (Marriott)
- Strategic Marketing Dashboard (British Airways)
- Outcomes-Driven Value Propositions (Aramark)
- The Ties That Bind | Loyalty Program Design Process (Amtrak)
- The Ties That Bind | Loyalty Program Dashboard (Marriott)
- Loyalty Program Toolkit
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