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	<title>Comments on: Drowning in Data?  Swap Your Life Preserver for a Surfboard</title>
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	<description>Broaden Your Perspective with the Marketing Leadership Council</description>
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		<title>By: Wide Angle &#187; Three Innovation Paths for Your Loyalty Program</title>
		<link>http://mlcwideangle.exbdblogs.com/2010/05/04/drowning-in-data-swap-your-life-preserver-for-a-surfboard/comment-page-1/#comment-882</link>
		<dc:creator>Wide Angle &#187; Three Innovation Paths for Your Loyalty Program</dc:creator>
		<pubDate>Tue, 01 Jun 2010 13:42:08 +0000</pubDate>
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		<description>[...] 2% to over 20%.  If this approach sounds data intensive to you, it should.  Because it is.  More here on boosting your organization’s analytics [...]</description>
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