By Erin Lynch-Klarup

The marketing applications for social media data can seem endless – and overwhelming. At the MLC we’re doing our best to stay on top of emerging opportunities to put social data to use. On May 4th MLC members can tune in to our webinar on Cutting Edge Uses of Social Media Data. We’ll be joined by three experts from leading social media data companies (Radian6, Rapleaf and Tealium) who will discuss effective and innovative ways they’ve seen customers use social data to achieve marketing objectives.

A few things we’ll cover:

• Use social data to identify behaviors and demographics in your current customer base – and target your marketing campaigns to similar people.   I touched on similar possibilities in my previous post on Social Media Value Many Marketers Are Missing.
• Measure awareness and find new places to connect with customers using data from a social listening platform. My colleague Laura posted a good introduction to social media listening, Be a Better Listener: Three Things You Should Be Paying Attention to Online.
• Track the effectiveness of social media marketing campaigns – even if clickthru data aren’t available. I introduced this topic a couple weeks ago in my post on Measuring Social Media Effectiveness Without Clickthru Metrics.

MLC Members: Register for the May 4th webinar Cutting Edge Uses of Social Media Data and learn more from the experts.

Related posts:

1. Measuring Social Media Effectiveness without Clickthru Metrics
2. The Social Media Mistake You Don’t Know You’re Making
3. 10 Habits of Highly Effective Social Media Marketers
4. Social Media: The Dangers of Discovery
5. Is Your Innovation Approach Cutting Against the Economic Grain?