Comments on: So Many Touchpoints, So Little Time (and Money)

Comments on: So Many Touchpoints, So Little Time (and Money) http://mlcwideangle.exbdblogs.com/2010/02/01/so-many-touchpoints-so-little-time-and-money/ Broaden Your Perspective with the Marketing Leadership Council Thu, 29 Jul 2010 15:57:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Deb http://mlcwideangle.exbdblogs.com/2010/02/01/so-many-touchpoints-so-little-time-and-money/comment-page-1/#comment-285 Deb Thu, 04 Feb 2010 19:36:48 +0000 http://mlcwideangle.exbdblogs.com/?p=832#comment-285 Or the measurement approach should be pick one and focus on it - NPS, customer retention, brand awareness, whatev You are also talking about achieving the brand marketer's holy grail Or the measurement approach should be pick one and focus on it – NPS, customer retention, brand awareness, whatev

You are also talking about achieving the brand marketer’s holy grail

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