Comments on: Social Media Value Many Marketers are Missing http://mlcwideangle.exbdblogs.com/2010/01/19/social-media-value-many-marketers-are-missing/ Broaden Your Perspective with the Marketing Leadership Council Fri, 10 Sep 2010 22:58:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Wide Angle » Cutting Edge Uses of Social Media Data http://mlcwideangle.exbdblogs.com/2010/01/19/social-media-value-many-marketers-are-missing/comment-page-1/#comment-790 Wide Angle » Cutting Edge Uses of Social Media Data Tue, 27 Apr 2010 20:11:38 +0000 http://mlcwideangle.exbdblogs.com/?p=793#comment-790 [...] Use social data to identify behaviors and demographics in your current customer base – and target your marketing campaigns to similar people. I touched on similar possibilities in my previous post on Social Media Value Many Marketers Are Missing. [...] [...] Use social data to identify behaviors and demographics in your current customer base – and target your marketing campaigns to similar people. I touched on similar possibilities in my previous post on Social Media Value Many Marketers Are Missing. [...]

]]> By: Phil Goodman http://mlcwideangle.exbdblogs.com/2010/01/19/social-media-value-many-marketers-are-missing/comment-page-1/#comment-223 Phil Goodman Fri, 22 Jan 2010 20:26:59 +0000 http://mlcwideangle.exbdblogs.com/?p=793#comment-223 Collecting Data is one thing, knowing what it means beyond the normal demographics is another. This kind of data doesn't tell you what generation these people are, nor their mind-set. Generational marketing research is what companies need in order to apply the kind of message they use to reach these people for them to be effective. Everybody has a personal life, how much do you want to know about them to sell your product or service? Social site data shows age, location,gender, social media participation plus other information. But it doesn't tell you how to reach them and their peer group as a generation. Generational messages and banner ads will give you a better shot at tracking your social media ads and messages. For a better understanding of what I am saying, go to www.genergraphics.com. Collecting Data is one thing, knowing what it means beyond the normal demographics is another. This kind of data doesn’t tell you what generation these people are, nor their mind-set. Generational marketing research is what companies need in order to apply the kind of message they use to reach these people for them to be effective. Everybody has a personal life, how much do you want to know about them to sell your product or service?
Social site data shows age, location,gender, social media participation plus other information. But it doesn’t tell you how to reach them and their peer group as a generation.

Generational messages and banner ads will give you a better shot at tracking your social media ads and messages. For a better understanding of what I am saying, go to http://www.genergraphics.com.

]]>