Comments on: SuperFreakonomics, Airlines, and Simple Concepts Marketers Forget http://mlcwideangle.exbdblogs.com/2010/01/18/superfreakonomics-airlines-and-simple-concepts-marketers-forget/ Broaden Your Perspective with the Marketing Leadership Council Wed, 08 Feb 2012 20:58:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Angela Vargo http://mlcwideangle.exbdblogs.com/2010/01/18/superfreakonomics-airlines-and-simple-concepts-marketers-forget/comment-page-1/#comment-218 Angela Vargo Thu, 21 Jan 2010 16:29:34 +0000 http://mlcwideangle.exbdblogs.com/?p=797#comment-218 Great article! Of course, being part of the Southwest Marketing Dept I agree with it 100%. Today, Southwest Airlines announced PROFITS for 4th quarter and 2009 as a whole. That's proof enough that incentives are indeed a driving force for consumers. I'm proud to work for a company (and airline!) that recognizes and celebrates that. Great article! Of course, being part of the Southwest Marketing Dept I agree with it 100%.

Today, Southwest Airlines announced PROFITS for 4th quarter and 2009 as a whole. That’s proof enough that incentives are indeed a driving force for consumers.

I’m proud to work for a company (and airline!) that recognizes and celebrates that.

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