http://mlcwideangle.exbdblogs.com/2010/01/06/managing-information-richness-three-imperatives-for-marketing-leaders/ Broaden Your Perspective with the Marketing Leadership Council Wed, 08 Feb 2012 20:58:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://mlcwideangle.exbdblogs.com/2010/01/06/managing-information-richness-three-imperatives-for-marketing-leaders/comment-page-1/#comment-805 Wide Angle » Drowning in Data? Swap Your Life Preserver for a Surfboard Wed, 05 May 2010 14:22:02 +0000 http://mlcwideangle.exbdblogs.com/?p=702#comment-805 [...] to squeeze gamebreaking insight from these increasingly rich data streams (see this prior post on coping with information richness).   Most marketing leaders will settle for a life preserver—they’ll outsource analytics to [...] [...] to squeeze gamebreaking insight from these increasingly rich data streams (see this prior post on coping with information richness).   Most marketing leaders will settle for a life preserver—they’ll outsource analytics to [...]

]]> http://mlcwideangle.exbdblogs.com/2010/01/06/managing-information-richness-three-imperatives-for-marketing-leaders/comment-page-1/#comment-492 Wide Angle » What’s the “Pop Tart/Hurricane” Equivalent in Your Business? Tue, 02 Mar 2010 15:52:50 +0000 http://mlcwideangle.exbdblogs.com/?p=702#comment-492 [...] data trails that consumers create via digital and social media is critical for marketers (see this prior post on managing information richness). This capability is one of a few that will separate winning marketing functions (and even [...] [...] data trails that consumers create via digital and social media is critical for marketers (see this prior post on managing information richness). This capability is one of a few that will separate winning marketing functions (and even [...]

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