Comments on: Metrics: The Gravy for your Social Media Thanksgiving http://mlcwideangle.exbdblogs.com/2009/11/30/metrics-the-gravy-for-your-social-media-thanksgiving/ Broaden Your Perspective with the Marketing Leadership Council Wed, 08 Feb 2012 20:58:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: CEC Insider » Communications Dashboards 2.0 http://mlcwideangle.exbdblogs.com/2009/11/30/metrics-the-gravy-for-your-social-media-thanksgiving/comment-page-1/#comment-1568 CEC Insider » Communications Dashboards 2.0 Tue, 23 Nov 2010 15:37:00 +0000 http://mlcwideangle.exbdblogs.com/?p=540#comment-1568 [...] been working with our peers in Marketing (who often face the same challenge) and have adapted their Return-on-Objectives framework, which [...] [...] been working with our peers in Marketing (who often face the same challenge) and have adapted their Return-on-Objectives framework, which [...]

]]> By: Wide Angle » Measuring Social Media Effectiveness without Clickthru Metrics http://mlcwideangle.exbdblogs.com/2009/11/30/metrics-the-gravy-for-your-social-media-thanksgiving/comment-page-1/#comment-737 Wide Angle » Measuring Social Media Effectiveness without Clickthru Metrics Tue, 13 Apr 2010 20:57:49 +0000 http://mlcwideangle.exbdblogs.com/?p=540#comment-737 [...] For more on the MLC’s approach to social media metrics, take a look at our post on Return on Objectives. [...] [...] For more on the MLC’s approach to social media metrics, take a look at our post on Return on Objectives. [...]

]]> By: Wide Angle » MLC is Hiring a Social/Digital Media Analyst…Know Anyone Who Fits the Bill? http://mlcwideangle.exbdblogs.com/2009/11/30/metrics-the-gravy-for-your-social-media-thanksgiving/comment-page-1/#comment-468 Wide Angle » MLC is Hiring a Social/Digital Media Analyst…Know Anyone Who Fits the Bill? Mon, 22 Feb 2010 20:52:48 +0000 http://mlcwideangle.exbdblogs.com/?p=540#comment-468 [...] into practice the Return-on-Objectives approach to measuring social media, as detailed in this blog post by Doug Hutton.  Digital is critical here, because website engagement is the intermediate objective that will [...] [...] into practice the Return-on-Objectives approach to measuring social media, as detailed in this blog post by Doug Hutton.  Digital is critical here, because website engagement is the intermediate objective that will [...]

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