http://mlcwideangle.exbdblogs.com/2009/10/12/the-social-media-mistake-you-don%e2%80%99t-know-you%e2%80%99re-making-part-i/ Broaden Your Perspective with the Marketing Leadership Council Thu, 09 Feb 2012 05:10:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://mlcwideangle.exbdblogs.com/2009/10/12/the-social-media-mistake-you-don%e2%80%99t-know-you%e2%80%99re-making-part-i/comment-page-1/#comment-4 Laura Morris Fri, 16 Oct 2009 14:33:39 +0000 http://mlcwideangle.exbdblogs.com/?p=58#comment-4 Karen, thanks for sharing your story. You're right that we're all suffering our share of "lumps and bumps" along the way as we figure out how to work in a social media world -- that's why it's so helpful to learn from the experiences of others. What are the key investments and improvements you've made since that have allowed you to really take advantage of social media? Karen, thanks for sharing your story. You’re right that we’re all suffering our share of “lumps and bumps” along the way as we figure out how to work in a social media world — that’s why it’s so helpful to learn from the experiences of others. What are the key investments and improvements you’ve made since that have allowed you to really take advantage of social media?

]]> http://mlcwideangle.exbdblogs.com/2009/10/12/the-social-media-mistake-you-don%e2%80%99t-know-you%e2%80%99re-making-part-i/comment-page-1/#comment-3 Karen Rizzo Fri, 16 Oct 2009 14:16:42 +0000 http://mlcwideangle.exbdblogs.com/?p=58#comment-3 Given the likelihood that there will be no Google scrubber any time in the near future, the advice about paying attention is a lesson everyone should take to heart. That situation occurred FIVE years ago and we [Kryptonite Lock] have made huge strides in use of social media to connect, crowd source and inform, but alas, we still continue to be the poster children of "what not to do". Those of you thinking its not necessary, take heed. The good news is that no situation is completely irrepairable unless one just doesn't react at all...and even that can be a proper strategy sometimes. We continue to have tons of loyal, passionate Kryptonite brand followers but we've suffered our share of lumps and bumps along the way. Given the likelihood that there will be no Google scrubber any time in the near future, the advice about paying attention is a lesson everyone should take to heart. That situation occurred FIVE years ago and we [Kryptonite Lock] have made huge strides in use of social media to connect, crowd source and inform, but alas, we still continue to be the poster children of “what not to do”. Those of you thinking its not necessary, take heed. The good news is that no situation is completely irrepairable unless one just doesn’t react at all…and even that can be a proper strategy sometimes. We continue to have tons of loyal, passionate Kryptonite brand followers but we’ve suffered our share of lumps and bumps along the way.

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